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Ethical AI and data management strategies in marketing
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ECONIS (ZBW)
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Analyzing demarketing through bibliometric methods
Shabu, Kavya
;
Prakash, Pragathi
;
Shankar, Truptha
- In:
Ethical AI and data management strategies in marketing
,
(pp. 26-40)
.
2024
Persistent link: https://www.econbiz.de/10015209660
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2
Consumer policy : the relationship between AI and data privacy
Prabha, Chander
;
Saluja, Shefali
- In:
Ethical AI and data management strategies in marketing
,
(pp. 56-70)
.
2024
Persistent link: https://www.econbiz.de/10015209667
Saved in:
3
Digital transformation of marketing processes, customer privacy, data security, and emerging challenges in fostering sustainable digital marketing
Gull, Hina
;
Saeed, Saqib
;
Alaied, Hamzah A. K.
;
Alajmi, …
- In:
Ethical AI and data management strategies in marketing
,
(pp. 71-88)
.
2024
Persistent link: https://www.econbiz.de/10015209669
Saved in:
4
Impact of e-WOM on the brand image and purchase intention of the consumer : an empirical study
Kochhar, Namita
;
Bhagat, Nidhi
- In:
Ethical AI and data management strategies in marketing
,
(pp. 108-124)
.
2024
Persistent link: https://www.econbiz.de/10015209670
Saved in:
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Global ambitions, local realities : Uber Eats' marketing strategy in India and its demise
Maan, Gurloveleen Kaur
;
Goyal, Megha
- In:
Ethical AI and data management strategies in marketing
,
(pp. 89-107)
.
2024
Persistent link: https://www.econbiz.de/10015209671
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6
Leveraging artificial intelligence in education : enhancing learning experience
Kaur, Sargunpreet
;
Budhraja, Komal
;
Pahuja, Anurag
; …
- In:
Ethical AI and data management strategies in marketing
,
(pp. 140-155)
.
2024
Persistent link: https://www.econbiz.de/10015209680
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7
Science mapping of "artificial intelligence in education" literature landscape : a bibliometric and content analysis discourse
Chandel, Ajay
;
Sharma, Anjali
;
Chowdary, Abbineni Praveen
; …
- In:
Ethical AI and data management strategies in marketing
,
(pp. 156-176)
.
2024
Persistent link: https://www.econbiz.de/10015209682
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8
Role of artificial intelligence in strategic debt sustainability planning
Gupta, Shveta
;
Badal, Gurwinder Singh
;
Kulshrestha, Dhiresh
- In:
Ethical AI and data management strategies in marketing
,
(pp. 177-185)
.
2024
Persistent link: https://www.econbiz.de/10015209684
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Rise of artificial intelligence in marketing : strategies for ethical implementation
Singh, Jaswinder Pal
;
Mishra, Neha
- In:
Ethical AI and data management strategies in marketing
,
(pp. 186-204)
.
2024
Persistent link: https://www.econbiz.de/10015209686
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Unveiling the transformative landscape : a bibliometric exploration of AI integration in healthcare
Chandel, Ajay
;
Gopal, Krishan
;
Pahuja, Anurag
;
Nayyar, Varun
- In:
Ethical AI and data management strategies in marketing
,
(pp. 205-222)
.
2024
Persistent link: https://www.econbiz.de/10015209687
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