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Digital advertising evolution
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ECONIS (ZBW)
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Digital advertising histories and futures : approaching the Fourth Industrial Revolution
MacRury, Iain
- In:
Digital advertising evolution
,
(pp. 23-39)
.
2025
Persistent link: https://www.econbiz.de/10015404921
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2
Sustainable digital advertising and greenwashing
Cownie, Fiona
;
Rutherford
- In:
Digital advertising evolution
,
(pp. 65-81)
.
2025
Persistent link: https://www.econbiz.de/10015404947
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3
Hurdles to efficient digital marketing
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Yannopoulou, …
- In:
Digital advertising evolution
,
(pp. 82-93)
.
2025
Persistent link: https://www.econbiz.de/10015404953
Saved in:
4
Advergaming : context and definitions
Vollans, Ed
- In:
Digital advertising evolution
,
(pp. 97-107)
.
2025
Persistent link: https://www.econbiz.de/10015404957
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5
Online culture spaces in offline commercial places : challenging meaning and boundaries through memes and advertising
Esteves, Victoria
- In:
Digital advertising evolution
,
(pp. 108-120)
.
2025
Persistent link: https://www.econbiz.de/10015404958
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6
Native advertising : concepts, theory, and practice
Costello, Joyce
;
Adebayo, Rufus
- In:
Digital advertising evolution
,
(pp. 121-133)
.
2025
Persistent link: https://www.econbiz.de/10015404961
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7
There's an app for that! : strategic marketing in a digital era
Brennan, Linda
;
Parker, Lukas
- In:
Digital advertising evolution
,
(pp. 134-145)
.
2025
Persistent link: https://www.econbiz.de/10015404963
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8
The hidden persuaders in your entertainment? : a case of branded entertainment in South Korea
Yoon, Hyunsun
- In:
Digital advertising evolution
,
(pp. 146-161)
.
2025
Persistent link: https://www.econbiz.de/10015404966
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9
The digital advertising machine : programmatic and its vicissitudes
MacRury, Iain
- In:
Digital advertising evolution
,
(pp. 162-184)
.
2025
Persistent link: https://www.econbiz.de/10015404973
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10
Too much information? : consumer attitudes to data, privacy, and digital advertising in Hong Kong and Australia
Bilby, Julie
;
Ng, Vicky Wing Kei
- In:
Digital advertising evolution
,
(pp. 198-214)
.
2025
Persistent link: https://www.econbiz.de/10015405014
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