Yates, Mariah; Urick, Michael J. - In: Swift leadership : a Taylor-made approach to influence …, (pp. 37-47). 2025
This chapter explores the influence and charisma of Taylor Swift, highlighting her use of power to captivate audiences. The chapter examines the five bases of power – coercive, reward, legitimate, expert, and referent – demonstrated through Swift’s strategic actions in the music industry....