This chapter presents the case of a digital marketing simulation used in an undergraduate capstone marketing management course, where student teams compete against each other with the objective of maximizing their firm's share price index. The case incorporates Kolb's EL model, simulation-based...

This chapter presents a master-level course in international marketing based on community-engaged learning course design. The course utilizes real-client projects, where the educator assigns small multicultural groups of students to support local small and midsize enterprises in their initial...

In a finance course such as Markets & Institutions or International Finance, the case study method can be used to demonstrate how a country's currency crisis can affect its various financial markets at home as well as in markets overseas. In this chapter, we show how a case study can be employed...

This chapter offers evidence of the efficacy and effectiveness of the CEL methodology through indirect (perception survey) and direct assessments. Most students (94%) in the cost accounting course had no experience with the CEL. At the end of the semester, it was found that 75% agreed that the...

MBAs are professional programs largely focused on improving the career opportunities of graduates, often in consulting. While some programs include consulting projects to provide real-world experiential learning, it is not clear how students develop the needed skills for this activity. A case...

This chapter presents the case of a set of five courses in a Master's in supply chain management (SCM) program at a top private university in Colombia, which follows an experiential learning (EL) approach, combining two methodologies that align well with Kolb's EL model: problem-based learning...

This chapter discusses the development of an institutional-level community-engaged learning (CEL) program, highlighting the critical roles of various stakeholder groups and educational frameworks that enhance learning outcomes and prepare students for global business challenges. Today's business...

This chapter explores how educators can integrate community-engaged learning in marketing education to bridge the skills gap between academic institutions and industry expectations for the 21st-century workforce. This can be achieved by establishing a link between experiential learning and...

This chapter introduces an educational paradigm shift that seeks to transcend conventional pedagogical methods of teaching and learning in classrooms. Student-Centric Experiential Learning (SCEL) draws upon Kolb's Experiential Learning Theory (ELT) and challenges the traditional separation of...

This chapter describes the development and application of an applied learning model to enhance experiential learning in an undergraduate management course. The objective is for students to develop their skills in systems thinking by fully immersing themselves in the educational environment of...