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Fashion Marketing : The Contemporary Marketing Mix
15
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ECONIS (ZBW)
15
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The evolving nature of fashion product development and the importance of product in fashion marketing
Parker-Strak, Rachel
;
Boardman, Rosy
;
Studd, Rachel
- In:
Fashion Marketing : The Contemporary Marketing Mix
,
(pp. 13-45)
.
2025
Persistent link: https://www.econbiz.de/10015425682
Saved in:
2
Brand experience and its role in fashion retailing
Singh, Neetu
- In:
Fashion Marketing : The Contemporary Marketing Mix
,
(pp. 47-76)
.
2025
Persistent link: https://www.econbiz.de/10015425685
Saved in:
3
The allure of the luxury fashion brand publication : consuming the fashion product as media
Kealy-Morris, Elizabeth
- In:
Fashion Marketing : The Contemporary Marketing Mix
,
(pp. 77-107)
.
2025
Persistent link: https://www.econbiz.de/10015425687
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4
Lifestyle brand communications : a theoretical conceptualization and applied study of Spanish fashion SME brands online
Pérez del Castillo, Teresa
- In:
Fashion Marketing : The Contemporary Marketing Mix
,
(pp. 109-135)
.
2025
Persistent link: https://www.econbiz.de/10015425693
Saved in:
5
The impact of country of origin marketing on fashion brands
Mathew, Sibichan K.
;
Garg, Aastha
- In:
Fashion Marketing : The Contemporary Marketing Mix
,
(pp. 139-178)
.
2025
Persistent link: https://www.econbiz.de/10015425707
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6
Circularity in Indian fashion brands : perspectives and digital branding orientations
Sahni, Harleen
;
Gadhavi, Priti
;
Chopra, Nupur
- In:
Fashion Marketing : The Contemporary Marketing Mix
,
(pp. 179-207)
.
2025
Persistent link: https://www.econbiz.de/10015425709
Saved in:
7
Social media and fashion marketing
Zhou, Shuang
- In:
Fashion Marketing : The Contemporary Marketing Mix
,
(pp. 211-242)
.
2025
Persistent link: https://www.econbiz.de/10015425710
Saved in:
8
Personalisation in fashion marketing
Kent, Anthony M.
- In:
Fashion Marketing : The Contemporary Marketing Mix
,
(pp. 243-265)
.
2025
Persistent link: https://www.econbiz.de/10015425711
Saved in:
9
Retail technologies
Rayner, Jackie L.
- In:
Fashion Marketing : The Contemporary Marketing Mix
,
(pp. 267-294)
.
2025
Persistent link: https://www.econbiz.de/10015425712
Saved in:
10
Hype or reality : AI as a disruptor of fashion retail
Marciniak, Ruth
- In:
Fashion Marketing : The Contemporary Marketing Mix
,
(pp. 295-324)
.
2025
Persistent link: https://www.econbiz.de/10015425713
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