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Advances in National Brand and Private Label Marketing : 12th International Conference on Global Retail Brand Management, Dallas, Texas, USA, 2025
13
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ECONIS (ZBW)
13
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Leveraging panel data in retailing research with machine learning analytics : an empirical application
Azzone, Michele
;
Quartuccio, Mattia
;
Ghezzi, Alessandro …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 93-102)
.
2025
Persistent link: https://www.econbiz.de/10015455126
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2
Testing validity of probability-one assumption in ms-based brand choice model
Yoon, Kanghyun
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 103-111)
.
2025
Persistent link: https://www.econbiz.de/10015455130
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3
Journal of retailing (JR) synopsis : mission, history, highlights, and publishing
Gázquez-Abad, Juan Carlos
;
Ruiz-Real, José Luis
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 117-121)
.
2025
Persistent link: https://www.econbiz.de/10015455141
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4
The impact of private label products on manufacturers' innovation
Matsumoto, Kohei
;
Cui, Anna Shaojie
;
Malter, Alan J.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 3-8)
.
2025
Persistent link: https://www.econbiz.de/10015455056
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5
Perceived complementarity as a driver of consumers' evaluation of a private label portfolio and its implications for the retail brand
Stoppacher, Lukas
;
Foscht, Thomas
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 9-15)
.
2025
Persistent link: https://www.econbiz.de/10015455061
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6
Determinants of PLB loyalty, the conditional effect of price and brand sensitivities
Karoui, Sedki
;
Belaid, Samy
;
Fehri, Dorsaf
;
Lacœuilhe, …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 17-28)
.
2025
Persistent link: https://www.econbiz.de/10015455063
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7
Customer journey paradigms in meta-commerce platforms : insights from digital-native users
Jung, Yeo Jin
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-35)
.
2025
Persistent link: https://www.econbiz.de/10015455075
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8
Sleepiness decreases preference for mass-market brands
Janakiraman, Narayanan
;
Jin, Manhui
;
Yang, Zhiyong
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 45-49)
.
2025
Persistent link: https://www.econbiz.de/10015455091
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9
A study of retailer advertising
Bonfrer, Andre
;
Ranjan, Bhoomija
;
Dhar, Sanjay K.
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 53-58)
.
2025
Persistent link: https://www.econbiz.de/10015455099
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10
How do diminishing returns and dynamic effects influence assortment size-sales elasticity?
Sáez-González, Elvira
;
Gázquez-Abad, Juan Carlos
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 59-69)
.
2025
Persistent link: https://www.econbiz.de/10015455110
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