This chapter explores the critical role of organizational learning (OL) in maintaining a competitive edge in rapidly evolving technological landscapes. It begins by discussing the exponential pace of technological advancements and their impact on industries, emphasizing the necessity for...

In today's rapidly evolving digital landscape, the integration of emotional marketing and Artificial Intelligence (AI) has emerged as a potent strategy for businesses. This synergy enables companies to harness AI technology to understand and engage with customers' emotions, thereby creating...

This study examines the transformative impact of Generative Artificial Intelligence (GAI) on organizational structures, identities, and decision-making models. By synthesizing theoretical constructs and existing literature, it proposes a hybrid framework for integrating GAI into organizational...

This chapter examines the evolving landscape of workforce training and reskilling in response to the integration of Generative Artificial Intelligence (GenAI) in business processes. Employing a qualitative research design, the study draws insights from in-depth semi-structured interviews with a...

This chapter explores how Generative Artificial Intelligence (GenAI) reshapes creativity and innovation, enhancing human potential across diverse fields. Unlike traditional Artificial Intelligence, GenAI generates novel ideas and solutions by learning from extensive datasets, transcending...

This chapter explores Artificial Intelligence (AI) as both a liberating tool and a potential source of subjugation, critically examining its impact on human autonomy, ethics, and identity amid the technological shift of the fourth industrial revolution. AI's widespread integration into society...

The swift progress of artificial intelligence (AI) compels organizations to re-evaluate their operational frameworks and business strategies, leading to enhanced efficiency. AI is notably influencing accounting systems and the accounting profession, particularly in relation to business...

This chapter examines the integration of Generative Artificial Intelligence (GenAI) into innovation management, highlighting its potential to enhance efficiency, creativity, productivity, and organizational sustainability while addressing the ethical challenges it presents. GenAI's...