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International marketing in practice : a case study collection
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ECONIS (ZBW)
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Can a creative, arty, and "made in France" advertising campaign help sell Le Chocolat des Français worldwide?
Boulocher-Passet, Véronique
;
Daly, Peter
;
Ruaud, Sabine
- In:
International marketing in practice : a case study …
,
(pp. 94-98)
.
2025
Persistent link: https://www.econbiz.de/10015482870
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2
Airbnb in China : a lesson in deciding an international market's attractiveness
Adeleke, Ademidun
;
Boulocher-Passet, Véronique
- In:
International marketing in practice : a case study …
,
(pp. 20-29)
.
2025
Persistent link: https://www.econbiz.de/10015482806
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3
Laboratoire Astelia : which emerging market(s) should be the priority for their internationalization efforts?
Angles, Valérie
;
Miron, Tatiana
- In:
International marketing in practice : a case study …
,
(pp. 30-38)
.
2025
Persistent link: https://www.econbiz.de/10015482808
Saved in:
4
Hawkers : which Latin American market for the development of the born-global start-up?
Pérez, Clara Sánchez
;
Daly, Peter
;
Boulocher-Passet, …
- In:
International marketing in practice : a case study …
,
(pp. 39-50)
.
2025
Persistent link: https://www.econbiz.de/10015482812
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5
Aux Merveilleux de Fred : spreading french patisserie know-how abroad
Boulocher-Passet, Véronique
;
Daly, Peter
;
Ruaud, Sabine
- In:
International marketing in practice : a case study …
,
(pp. 54-62)
.
2025
Persistent link: https://www.econbiz.de/10015482831
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6
Cabaïa : expanding through owned stores to conquer Germany?
Boulocher-Passet, Véronique
;
Daly, Peter
;
Ruaud, Sabine
- In:
International marketing in practice : a case study …
,
(pp. 71-78)
.
2025
Persistent link: https://www.econbiz.de/10015482842
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7
Can Pret A Manger balance British and Indian palates? : a case study of market adaptation
Almeida, André de
;
Marathe, Prachi Deole
- In:
International marketing in practice : a case study …
,
(pp. 82-87)
.
2025
Persistent link: https://www.econbiz.de/10015482847
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8
Made in Bordeaux : region-of-origin (ROO) and country-of-origin (COO) strategies applied to the wine industry : the case of Château des Fougères - Clos Montesquieu
Sauvage, Emmanuelle
;
Spiga, Antonio
- In:
International marketing in practice : a case study …
,
(pp. 102-116)
.
2025
Persistent link: https://www.econbiz.de/10015482877
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9
Using country of origin (COO) as an internationalization branding strategy : L'Occitane au Brésil's story
Kolenova, Zuzana
;
Boulocher-Passet, Véronique
; …
- In:
International marketing in practice : a case study …
,
(pp. 117-125)
.
2025
Persistent link: https://www.econbiz.de/10015482881
Saved in:
10
A tale of how standardization strategy is not panacea : Uniqlo's journey in the US
Otoufi, Mohammad
- In:
International marketing in practice : a case study …
,
(pp. 88-93)
.
2025
Persistent link: https://www.econbiz.de/10015482865
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