This case study follows a group of student entrepreneurs at the Norwegian University of Science and Technology's School of Entrepreneurship in Norway, tasked with transforming an innovative remote rendering technology into a viable business. After exploring multiple industries, they identified...

This case study examines the rise of Chora Media, an Italian podcast company founded in 2020. Leveraging the growing demand for digital audio content, the company used effectuation principles to navigate uncertainty, secure investments, and acquire Will Media, creating a cross-platform media...

This case study explores The Cycling Gardeners of Edinburgh, a pioneering urban gardening business founded by Callum Ross. Using electric cargo bikes and tools, the company disrupts the traditional gardening model by reducing emissions and logistical inefficiencies in Edinburgh's dense urban...

This case study follows Sam and Andy, two former fast-food managers who transitioned into the startup world by creating an employee shift-scheduling app. Initially fueled by enthusiasm and misconceptions from TV shows like Shark Tank , they faced early struggles due to a lack of customer focus....

This case study chronicles the entrepreneurial journey of Andi Schiffer, who abandoned a conventional corporate future in Germany to explore opportunities in Chile's booming copper industry. Through resilience, adaptability, and strategic risk-taking, Andi established Mar Andino, a logistics...

This case study explores Shop Okoa, a fintech startup developed to digitise customer credit transactions for small shopkeepers in Kenya. Launched by entrepreneur Kelvin Mulama, the business provides a platform for micro-merchants to extend credit without financial losses. By integrating with...

This case study explores Melissa's journey as a female entrepreneur navigating the socio-normative and institutional barriers of rural Southern Bavaria, Germany, and later expanding her business in Glasgow, Scotland. Initially pushed into entrepreneurship due to patriarchal societal structures,...

This case study explores Thilshan Rajakaruna's transition from being an architecture student to an entrepreneur in Sri Lanka's batik fashion industry. Driven by financial necessity and creative passion, he founded Abaa Batik, introducing “Eco batik”, a fusion of traditional batik and...

This case study examines the Student Selected Component in Clinical Innovation and Enterprise at the University of Buckingham's Medical School. Designed to merge healthcare innovation with entrepreneurship, the programme guided students through problem identification, solution development, and...

This case study follows Monika, an Estonian entrepreneur who built a successful cleaning business in Finland despite facing economic, social, and personal challenges. Starting as an au pair, Monika leveraged social networks, adaptability, and hard work to transition into self-employment. Over...