Cities are emerging as outstanding destinations for the establishment of the creative economy and play a key role in the development of the sector. This chapter aims to present the theoretical foundations of the subject and to illustrate the development of the urban creative economy in Hungary...

Often, media-sharing, knowledge-based, and service platforms, as well as social media sites, form the backbone for the operation and customer engagement of various creative business entities in areas like design, fashion, photography, and the performing arts. Given that the Caribbean region...

“Dancing with the Stars” presents a unique case study of a transdisciplinary project integrating dance, heritage, astronomy, and nature. This study explores the application of digital technologies in two nightly dance performances held in towns facing extreme risk of depopulation: the...

This chapter advances theory and practice in the field of business and management by exploring the impact of digital disruption on the UK creative industries in a global market. Specifically, the chapter focuses on the convergence of augmented reality, virtual reality, and virtual production,...

Digital transitions and new online platforms have provided business model innovations and created disruptions in creative industries and music industries. Digital change comes with both opportunities and challenges when it comes to sourcing and supporting creative talent in the global music...

The rise of digital technologies and social media has dramatically increased the demand for creative goods and services from emerging markets. Despite this growth, there is limited empirical research on how entrepreneurs in these markets, particularly within the creative industries, can...

The paper aims to present and provide practical examples of modern digital and online marketing tools used by companies in the Korean popular music industry (K-pop) and TV series (K-dramas), in the sectors of the Korean cultural and creative industries (CCI). The described case studies and good...

In the age of digital globalization, this research investigates the scaling strategies of creative industries, contrasting the mature TV series industry with the nascent computer game industry. Türkiye's unique blend of Eastern and Western influences and its recent rise in these areas offer a...

Cultural products and services from post-industrialized economies have grown in international business and commerce over several decades, owing to firm-specific advantages and industry ecosystem advantages in their home countries. This chapter illustrates how cultural industries from emerging...

The aim of this study is to explore the role of digital technologies in advertising. The use of digital technologies is entering the creative realm and featuring as the main choice. This calls for interesting and often challenging observations and discussions among creative professionals. With...