This chapter explores the variables that influenced employee engagement in response to the challenges posed by the COVID-19 pandemic and the economic crisis in Sri Lanka. Structured interviews were conducted in this longitudinal qualitative study to gather primary data. The study focused on 20...

This study focuses on identifying the factors affecting the green purchasing (GP) behaviour of small and medium enterprises (SMEs) in Sri Lanka. It was conducted as a survey using a sample of 510 SMEs. An email questionnaire was employed for data collection. MS Excel was used to analyze the...

This chapter investigates how social media can support improving sustainability practices in Sri Lankan small and medium enterprises (SMEs). This chapter employs the systematic literature review (SLR) methodology. The researcher used keywords to explore the articles from recognized databases for...

This research examines how employee branding (EBR) strategies impact the growth of small and medium enterprises (SMEs) in the Indian economy, targeting the nation’s objective of reaching a US$5 trillion economy. This study analyzes the strategic importance of EBR to identify the main factors...

This study aims to explore the implications of job hopping for employees attached to the software development industry in Sri Lanka and to observe whether job hopping meets employee expectations. Adopting a qualitative methodology and a case study approach, this study incorporates the...

This chapter systematically investigates the nexus of human resource management (HRM) practices and employee happiness and how work–life balance (WLB) functions as a moderating variable within the context of the travel trade industry in Sri Lanka. In the modern working era, understanding the...

This chapter aims to explore the factors that impact the performance of pickers in third-party logistics (3PL) warehouses in Sri Lanka. Warehouses are critical to a supply chain because they store inventories. In Sri Lanka, warehousing is the most outsourced function in the supply chain. In a...

This study explores the strategies implemented by one of the prominent software development companies in Sri Lanka to ensure business continuity during the COVID-19 pandemic. It adopts a qualitative methodology with a case study approach. Interviews were incorporated as the prominent method of...