Virtual reality (VR) has emerged as a potentially powerful tool in dark tourism, providing immersive and interactive experiences that enhance the understanding and commemoration of tragic historical events. Despite the increasing use of VR in tourism, there is a significant research gap in...

Virtual reality (VR) offers an innovative way of presenting and reviving historical events, which are an important part of intangible cultural heritage. By immersing users in past events, VR allows them to travel through time, transforming their imagination into eye-opening and interactive...

The purpose of this chapter is to give an insight into the current use of virtual reality (VR), augmented reality (AR) and mixed reality (MX) in museums as particular types of cultural institutions that belong to cultural and creative industries (CCIs). Although museums are among the first...

This chapter examines the transformative role of extended reality (XR) technologies in cultural institutions, focusing on castles and museums in Croatia and Slovenia. Through in-depth interviews with managers of these institutions, the study aims to explain the motivations for implementing XR,...

This chapter will present the methodology of the creative process of visual artists in the production of virtual reality (VR) applications for cultural heritage digital presentation. It will contain a brief introduction where the authors will describe the VR heritage applications, the creative...

With the growth of e-commerce, the fashion retail industry is exploring new technologies like virtual reality (VR), augmented reality (AR) and mixed reality (MR), together known as extended reality (XR). According to the extended-self theory, the symbolic high-involvement fashion products become...

The Wrecks4All project represents an innovative approach to cultural tourism by utilising extended reality (XR) technologies, specifically virtual reality (VR) and augmented reality (AR), to bring the underwater cultural heritage (UCH) of the Eastern Adriatic region (Croatia, Montenegro and...

Extended reality (XR) that leverages the capabilities of augmented and virtual reality applications is essential for cultural heritage trail development, as can be seen in the case study of the Roman Emperors Route and Danube Wine Route (RER&DWR). Tourism trails are productive tourism offerings...