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Darden, William R.
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Marketing management and the decision sciences: theory and applications
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ECONIS (ZBW)
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Allocating advertising dollars by linear programing
Engel, James F.
;
Warshaw, Martin R.
- In:
Marketing management and the decision sciences: theory …
,
(pp. 456-468)
.
1971
Persistent link: https://www.econbiz.de/10002119651
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Multiple regression analysis : the easy way
Landis, Jack B.
- In:
Marketing management and the decision sciences: theory …
,
(pp. 183-200)
.
1971
Persistent link: https://www.econbiz.de/10002151704
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3
Information systems in marketing
Menkus, Belden
- In:
Marketing management and the decision sciences: theory …
,
(pp. 538-545)
.
1971
Persistent link: https://www.econbiz.de/10002471267
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4
Stochastic process models of consumer behavior
Howard, Ronald A.
- In:
Marketing management and the decision sciences: theory …
,
(pp. 294-308)
.
1971
Persistent link: https://www.econbiz.de/10002978682
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A factor analysis of the liquor preferences of French consumers
Stoetzel, Jean
- In:
Marketing management and the decision sciences: theory …
,
(pp. 324-335)
.
1971
Persistent link: https://www.econbiz.de/10002882566
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Management science in marketing : status and prospects
Anshen, Melvin
- In:
Marketing management and the decision sciences: theory …
,
(pp. 3-14)
.
1971
Persistent link: https://www.econbiz.de/10001834790
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A systems model for price programming
Darden, William R.
;
Robin, Donald P.
- In:
Marketing management and the decision sciences: theory …
,
(pp. 373-385)
.
1971
Persistent link: https://www.econbiz.de/10002046359
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Analysis of variance
Collins, Gwyn
- In:
Marketing management and the decision sciences: theory …
,
(pp. 169-182)
.
1971
Persistent link: https://www.econbiz.de/10002026943
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9
A simple marketing game
Broadbent, Simon
- In:
Marketing management and the decision sciences: theory …
,
(pp. 564-572)
.
1971
Persistent link: https://www.econbiz.de/10001948924
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10
The promise of simulation in marketing
Weitz, Harold
- In:
Marketing management and the decision sciences: theory …
,
(pp. 147-159)
.
1971
Persistent link: https://www.econbiz.de/10002987244
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