Lehberger, Mira; Kleih, Anne-Katrin; Sparke, Kai - In: Agricultural and Food Economics : AFE 13 (2025) 1, pp. 1-19
soil types (peat-free vs. peat-based). We find evidence that higher levels of subjective knowledge are associated with … lower intentions to buy peat-free potting soil, while higher levels of objective knowledge are associated with higher …-friendly consumption, but also the relevance of consumer knowledge. We provide measures that different actors in the value chain can adapt …