//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"HAL"
~person:"Bressoud, Etienne"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: knowledge AND NOT management
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
movie
3
product placement
3
spontaneous day after recall
3
Brand placement
2
consumer
2
Consumer
1
brand placement
1
branded-entertainment
1
more ...
less ...
Online availability
All
Free
3
Type of publication
All
Book / Working Paper
3
Language
All
English
3
Author
All
Bressoud, Etienne
Quatraro, Francesco
28
Krafft, Jackie
20
Mangematin, Vincent
10
Colombelli, Alessandra
9
Lazaric, Nathalie
7
Saviotti, Pier-Paolo
7
Autant-Bernard, Corinne
6
Boisdeffre, Lionel De
6
Festré, Agnès
6
Ha-Duong, Minh
6
Vercellone, Carlo
6
Amable, Bruno
5
Desgranges, Gabriel
5
Gatti, Donatella
5
Gauthier, Stéphane
5
Guillaud, Elvire
5
Massard, Nadine
5
Antonelli, Cristiano
4
Avenier, M.-J.
4
Bouleau, Nicolas
4
Houy, Nicolas
4
Masson, Pascal Le
4
Ménager, Lucie
4
Nadaud, Franck
4
Paulré, Bernard
4
Shrestha, Ram M.
4
Tran, Thanh C.
4
Aflouk, Nabil
3
Ahmed, Shamsuddin
3
Arena, Richard
3
Besancenot, Damien
3
Cornand, Camille
3
Dang, Rani Jeanne
3
Ebrahim, Nader Ale
3
Ermine, Jean-Louis
3
Fadairo, Muriel
3
Fallery, Bernard
3
Hallegatte, Stéphane
3
Hatchuel, Armand
3
more ...
less ...
Institution
All
HAL
Published in...
All
Post-Print / HAL
3
Source
All
RePEc
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Product placement in movies: questioning the effectiveness according to the spectator's viewing conditions
Bressoud, Etienne
;
Lehu, Jean-Marc
-
HAL
-
2008
While adding to the academic
knowledge
about product placement, this exploratory research comforts the advertisers in …
Persistent link: https://www.econbiz.de/10008790860
Saved in:
2
Viewers and brand placement in movies: new insights about viewers contribute to better understand the effectiveness of the technique
Lehu, Jean-Marc
;
Bressoud, Etienne
-
HAL
-
2007
in the technique, and complete the academic
knowledge
on the topic. A profusion of brand placements does not mechanically …
Persistent link: https://www.econbiz.de/10008792527
Saved in:
3
The product placement efficiency as a result of a relationship between a spectator and a movie
Bressoud, Etienne
;
Lehu, Jean-Marc
-
HAL
-
2007
While adding to the academic
knowledge
about product placement, this exploratory research comforts the advertisers in …
Persistent link: https://www.econbiz.de/10008793133
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->