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~type:"article"
~isPartOf:"Journal of Business Research"
~person:"Kim, Juran"
~subject:"Perceived interactivity"
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Perceived interactivity
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Functional interactivity
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IPTV
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Kim, Juran
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McMillan, Sally J.
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Spielmann, Nathalie
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Towards a theoretical framework of motivations and interactivity for using IPTV
Kim, Juran
;
Lee, Ki Hoon
- In:
Journal of Business Research
66
(
2013
)
2
,
pp. 260-264
the technology. The study contributes to the body of
knowledge
of consumer behavior in high-tech services by identifying …
Persistent link: https://www.econbiz.de/10010869695
Saved in:
2
Experience effects on interactivity: Functions, processes, and perceptions
Kim, Juran
;
Spielmann, Nathalie
;
McMillan, Sally J.
- In:
Journal of Business Research
65
(
2012
)
11
,
pp. 1543-1550
action/transaction functions. This study contributes to the body of
knowledge
by clarifying the relationships between …
Persistent link: https://www.econbiz.de/10010588278
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