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~isPartOf:"CEP discussion paper"
~isPartOf:"Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations"
~subject:"United States"
~person:"Khessina, Olga M."
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CEP discussion paper
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
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The limits of reflected glory : the beneficial and harmful effects of product name similarity in the U.S. network TV program industry, 1944-2003
Khessina, Olga M.
;
Reis, Samira
- In:
Organization science : a journal of the Institute for …
27
(
2016
)
2
,
pp. 411-427
Persistent link: https://www.econbiz.de/10011459458
Saved in:
2
Oppositional product names, organizational identities, and product appeal
Verhaal, J. Cameron
;
Khessina, Olga M.
;
Dobrev, Stanislav D.
- In:
Organization science : a journal of the Institute for …
26
(
2015
)
5
,
pp. 1466-1484
Persistent link: https://www.econbiz.de/10011385889
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