Corbett-Etchevers, I.; Mounoud, Eléonore - HAL - 2012
Performativity refers to the ability to "do things with words" (Austin, 1962). Latour (1996) suggested that management … strategy discourses "do" in an organization and how? Looking at the production, dissemination and consumption of a "knowledge … strategy" in a multinational company, we explore how the knowledge strategy discourse and texts are interpreted, appropriated …