Meixner, Oliver; Haas, Rainer; Moosbrugger, Helmut; … - International European Forum on Innovation and System … - 2013
platforms are not applied for active customer relationship management but for distributing exactly the same advertising messages … already broadcasted via traditional mass media. The basics of a successful customer relationship management by use of social … for implementing effective customer relationship management initiating a true dia-logue with customers. However, more …