Sigala, Marianna (ed.); Robinson, Richard N.S. (ed.) - 2019 - 1st ed. 2019
1. Introduction: Wine destination management and marketing: critical success factors -- 2. Understanding the wine … industry professionals alike wishing to obtain a holistic understanding and up-to-date practical knowledge about wine and its … Professor of Wine Business, Sonoma State University, USA The book provides a holistic approach to wine destination management …