Yuliati, Lilik Noor; Simanjuntak, Megawati - In: Global Business & Finance Review (GBFR) 29 (2024) 1, pp. 57-71
Purpose: This study aimed to determine the effect of information-seeking, knowledge, purchasing behavior, and word … behavior is influenced by consumer knowledge and information seeking. Purchasing behavior also affects WOM. In addition …, complaint behavior is influenced by purchasing behavior, consumer knowledge, and WOM. The results show WOM has a significant …