Yoon, Sang-Eun (Amelia); Lee, Kyoung-Joo - In: Journal of Hospitality and Tourism Insights (2021)
the knowledge theory of attitude–behavior consistency that emphasizes the amount, relevance and complexity of ecotourism … knowledge in shaping residents' positive attitudes toward tourism development in the regional community … reliability and validity of measurements, used PLS-SEM for statistical analysis, and evaluated the effect of ecotourism knowledge …