Rimal, Arbindra; Balasubramanian, Siva K.; Moon, Wanki - Agricultural and Applied Economics Association - AAEA - 2004
participate in soy market separately from the consumption intensity decision. Estimation results demonstrate that knowledge of … health knowledge are more likely to enter soy food market and consume soy products more often when compared to those with … less soy knowledge. Yet, perceived taste and convenience had considerably greater impact on soy behavior when compared to …