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~isPartOf:"Post-Print / HAL"
~isPartOf:"NBER Working Papers"
~subject:"movie"
~subject:"Defence"
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Changes in the French defence innovation system: New roles and capabilities for the Government Agency for Defence
Lazaric, Nathalie
;
Mérindol, Valérie
;
Rochhia, Sylvie
-
HAL
-
2011
since the 1990s have affected the division of labour and
knowledge
in the industry. In this paper we show the origins of …
Persistent link: https://www.econbiz.de/10009147616
Saved in:
2
Changes in the French defence innovation system: New roles and capabilities for the Government Agency for Defence
Lazaric, Nathalie
;
Mérindol, Valérie
;
Rochhia, Sylvie
-
HAL
-
2011
since the 1990s have affected the division of labour and
knowledge
in the industry. In this paper we show the origins of …
Persistent link: https://www.econbiz.de/10010561826
Saved in:
3
Product placement in movies: questioning the effectiveness according to the spectator's viewing conditions
Bressoud, Etienne
;
Lehu, Jean-Marc
-
HAL
-
2008
While adding to the academic
knowledge
about product placement, this exploratory research comforts the advertisers in …
Persistent link: https://www.econbiz.de/10008790860
Saved in:
4
Viewers and brand placement in movies: new insights about viewers contribute to better understand the effectiveness of the technique
Lehu, Jean-Marc
;
Bressoud, Etienne
-
HAL
-
2007
in the technique, and complete the academic
knowledge
on the topic. A profusion of brand placements does not mechanically …
Persistent link: https://www.econbiz.de/10008792527
Saved in:
5
The product placement efficiency as a result of a relationship between a spectator and a movie
Bressoud, Etienne
;
Lehu, Jean-Marc
-
HAL
-
2007
While adding to the academic
knowledge
about product placement, this exploratory research comforts the advertisers in …
Persistent link: https://www.econbiz.de/10008793133
Saved in:
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