Voorneveld, Mark (contributor); … - 2008 - This version: April 6, 2009
and measure theory have been pointed out before, to the best of our knowledge this is the first time that the present … knowledge, this is the first time that the present — more elementary — route has been taken.
Keywords: preferences, utility … approach is intuitive, constructive, and easily
accessible also to readers without any knowledge of measure theory.
Measure …