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~isPartOf:"Energy conversion and management : ECM"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"USA"
~person:"Malshe, Avinash"
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Energy conversion and management : ECM
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Marketing-sales interface configurations in B2B firms
Biemans, Wim G.
;
Brenčič, Maja Makovec
;
Malshe, Avinash
- In:
Industrial marketing management : the international …
39
(
2010
)
2
,
pp. 183-194
Persistent link: https://www.econbiz.de/10003956044
Saved in:
2
Understanding the sales-marketing interface dysfunction experience in business-to-business firms : a matter of perspective
Malshe, Avinash
;
Johnson, Jeff S.
;
Viio, Paul
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 145-157
Persistent link: https://www.econbiz.de/10011730144
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