Burgelman, Robert A. - In: Management Science 29 (1983) 12, pp. 1349-1364
for new areas of business. Third, top management's critical contribution consists in strategic recognition rather than … planning. By allowing middle level managers to redefine the strategic context, and by being fast learners, top management can … management at the top should be to a large extent concerned with balancing the emphasis on diversity and order over time. Top …