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~isPartOf:"Sales & marketing management"
~person:"Paley, Norton"
~person:"Keenan Jr, William"
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Paley, Norton
Keenan Jr, William
Cohen, Andy
61
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46
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45
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40
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36
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Sales & marketing management
A Productivity Press book
3
California management review
1
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36
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1
Marketing
Management
- How Avery-Dennison used new products to rebound from a marketing flop.
Paley, Norton
- In:
Sales & marketing management
148
(
1996
)
5
,
pp. 40-42
Persistent link: https://www.econbiz.de/10006478589
Saved in:
2
Marketing
Management
- Relationship marketing isn't just fluff, it's hard work.
Paley, Norton
- In:
Sales & marketing management
148
(
1996
)
3
,
pp. 30-33
Persistent link: https://www.econbiz.de/10006479082
Saved in:
3
Marketing
Management
- Cooperation among all of a company's departments creates an environment for success.
Paley, Norton
- In:
Sales & marketing management
148
(
1996
)
1
,
pp. 22-23
Persistent link: https://www.econbiz.de/10006479926
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4
Marketing
Management
- Niche marketing can help upstart companies outmaneuver market leaders.
Paley, Norton
- In:
Sales & marketing management
148
(
1996
)
12
,
pp. 24-25
Persistent link: https://www.econbiz.de/10006480735
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5
Marketing
Management
- Customer feedback is the key to new product and market opportunities.
Paley, Norton
- In:
Sales & marketing management
148
(
1996
)
10
,
pp. 38-42
Persistent link: https://www.econbiz.de/10006481882
Saved in:
6
Marketing
Management
- Using market segmentation to increase sales opportunities.
Paley, Norton
- In:
Sales & marketing management
148
(
1996
)
9
,
pp. 34-39
Persistent link: https://www.econbiz.de/10006482306
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7
Marketing
Management
- Distribution delivers big marketing results.
Paley, Norton
- In:
Sales & marketing management
148
(
1996
)
7
,
pp. 36-42
Persistent link: https://www.econbiz.de/10006483809
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8
Marketing
Management
- Black & Decker reversed the downslide of its professional tool division by revitalizing a proven winner.
Paley, Norton
- In:
Sales & marketing management
147
(
1995
)
7
,
pp. 30-31
Persistent link: https://www.econbiz.de/10007775844
Saved in:
9
Marketing
Management
- Dell Computer uses channel marketing to succeed against its PC rivals.
Paley, Norton
- In:
Sales & marketing management
147
(
1995
)
11
,
pp. 30-38
Persistent link: https://www.econbiz.de/10006484339
Saved in:
10
Marketing
Management
- Smart marketing strategies and thorough planning sparked Emerson Electric's success
Paley, Norton
- In:
Sales & marketing management
147
(
1995
)
9
,
pp. 28-32
Persistent link: https://www.econbiz.de/10006485310
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