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~isPartOf:"Sales & marketing management"
~person:"Peppers, Don"
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Peppers, Don
Cohen, Andy
61
Rasmusson, Erika
46
Marchetti, Michele
45
Sullivan, Robert
40
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36
Alonzo, Vincent
34
Chang, Julia
34
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30
Strout, Erin
29
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27
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26
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21
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19
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18
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18
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17
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17
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17
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16
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13
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13
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13
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12
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11
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11
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10
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10
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10
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10
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9
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9
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Sales & marketing management
Microsoft executive leadership series
2
A Currency book
1
Haufe-Management-Praxis
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Microsoft Executive Leadership Ser
1
Planning review : a publ. of The Planning Forum, The International Society for Planning and Strategic Management
1
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OLC EcoSci
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1
Features - SPECIAL TECHNOLOGY REPORT - Marketing's New Direction - Marketers are finally reaping the benefits of automation: Stream-lining campaign
management
, mining databases, an...
Peppers, Don
;
Rogers, Martha
- In:
Sales & marketing management
151
(
1999
)
3
,
pp. 48-56
Persistent link: https://www.econbiz.de/10006462581
Saved in:
2
BOOK EXCERPT - Hail to the Customer - In their new book, Return on Customer, authors Don Peppers and Martha Rogers, Ph.D., communicate the importance of preserving and increasing c...
Peppers, Don
;
Rogers, Martha
- In:
Sales & marketing management
157
(
2005
)
10
,
pp. 49-51
Persistent link: https://www.econbiz.de/10006423879
Saved in:
3
Expert voices - Smart Marketing - Allowing customers to choose how they interact with your company helps foster loyalty
Peppers, Don
;
Rogers, Martha
- In:
Sales & marketing management
152
(
2000
)
7
,
pp. 50-56
Persistent link: https://www.econbiz.de/10006453746
Saved in:
4
Expert voices - Smart Marketing - Use sales cycle "downtime" to deepen customer relationships
Peppers, Don
;
Rogers, Martha
- In:
Sales & marketing management
152
(
2000
)
5
,
pp. 65-67
Persistent link: https://www.econbiz.de/10006455120
Saved in:
5
Expert voices - Smart Marketing - Should you really partner with your channels?
Peppers, Don
;
Rogers, Martha
- In:
Sales & marketing management
152
(
2000
)
3
,
pp. 39-43
Persistent link: https://www.econbiz.de/10006456365
Saved in:
6
Expert voices - As contributors to this month's cover story, Peppers and Rogers argue that companies must develop learning relationships with customers
Peppers, Don
;
Rogers, Martha
- In:
Sales & marketing management
152
(
2000
)
1
,
pp. 35
Persistent link: https://www.econbiz.de/10006457177
Saved in:
7
Columns - Smart Marketing - Building trust with customers
Peppers, Don
;
Rogers, Martha
- In:
Sales & marketing management
151
(
1999
)
11
,
pp. 30-64
Persistent link: https://www.econbiz.de/10006458699
Saved in:
8
Columns - Smart Marketing - Building trust with customers
Peppers, Don
;
Rogers, Martha
- In:
Sales & marketing management
151
(
1999
)
11
,
pp. 30-64
Persistent link: https://www.econbiz.de/10006458734
Saved in:
9
Columns - Smart Marketing - Turn your call center into a customer interaction center
Peppers, Don
;
Rogers, Martha
- In:
Sales & marketing management
151
(
1999
)
9
,
pp. 26-29
Persistent link: https://www.econbiz.de/10006460187
Saved in:
10
Columns - Smart Marketing - The benefits of using e-mail to build customer relationships
Peppers, Don
;
Rogers, Martha
- In:
Sales & marketing management
151
(
1999
)
7
,
pp. 24-27
Persistent link: https://www.econbiz.de/10006461207
Saved in:
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