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~person:"Bruhn, Manfred"
~type_genre:"Lehrbuch"
~type_genre:"Advisory report"
~isPartOf:"Vahlens Handbücher"
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Produkt- und Servicemanagement : Konzepte - Prozesse - Methoden
Bruhn, Manfred
;
Hadwich, Karsten
-
2017
-
2., vollständig überarbeitete und erweiterte Auflage
Operative Gestaltung der Programmpolitik " -- "5.1
Management
von Innovationen " -- "5.1.1 Grundlagen und Begriffe der …
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