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~person:"Huber, Frank"
~person:"Warner, Malcolm"
~person:"Gierl, Heribert"
~isPartOf:"Marketing : ZFP ; journal of research and management"
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Consumer behaviour
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Huber, Frank
Warner, Malcolm
Gierl, Heribert
Esch, Franz-Rudolf
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Marketing : ZFP ; journal of research and management
The international journal of human resource management
52
Asia Pacific business review
41
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
40
Journal of general management
33
Wissenschaftliche Arbeitspapiere / F
32
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
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Asia Pacific Business Review
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Human systems management : HSM
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Reihe: Marketing : MAR
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Working paper series
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Journal für Betriebswirtschaft : management review quarterly
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Journal of business economics : JBE
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Managementorientierte Arbeitspapiere / P
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Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
10
Wissenschaftliche Arbeitspapiere / P
9
Jahrbuch der Absatz- und Verbrauchsforschung
8
Routledge studies in the growth economies of Asia
8
Reihe: Marketing
7
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
Gabler Edition Wissenschaft
6
IEBM handbook series
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International encyclopedia of business and management
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Marketing : journal of research and management
6
SpringerLink / Bücher
6
International human resource management
5
Management international review : mir ; journal of international business
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
5
Routledge contemporary China series
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Springer eBook Collection / Business and Economics
5
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
4
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
4
The journal of brand management : an international journal
4
Chinese management in the 'harmonious society' : managers, markets and the globalized economy
3
Customer retention in the automotive industry : quality, satisfaction and loyalty
3
Der Markt : international journal of marketing
3
International studies of management and organization
3
Journal of business research : JBR
3
Lehrbuch
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ECONIS (ZBW)
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OLC EcoSci
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1
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
2
Let's dance a little bit : preliminary considerations about effects of dance in advertising videos
Brauckmann, Nadine
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
4
,
pp. 32-65
Persistent link: https://www.econbiz.de/10014437780
Saved in:
3
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
Saved in:
4
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
5
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
6
Financial risk proneness explains the "sex sells" hypothesis in relation to luxury brands
Gierl, Heribert
;
Bartikowski, Boris
;
Fastoso, Fernando
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
3
,
pp. 60-76
Persistent link: https://www.econbiz.de/10013392050
Saved in:
7
Emotions make your narrative fly : the effect of strength of emotions on the effectiveness of narrative advertising
Spies, Marie
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
4
,
pp. 22-52
Persistent link: https://www.econbiz.de/10013473080
Saved in:
8
When less is more : there must be a comprehensible reason for using incompleteness in advertisements to improve brand attitude
Heberle, Antonia
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
3
,
pp. 8-36
Persistent link: https://www.econbiz.de/10012389100
Saved in:
9
Symmetry and likeability : prior research and transfer to the field of advertising
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
3
,
pp. 3-34
Persistent link: https://www.econbiz.de/10012817648
Saved in:
10
Effectiveness of animal images in advertising
Keller, Barbara
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012287520
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