//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Rugman, Alan M."
~person:"Huber, Frank"
~subject:"Brand image"
~subject:"Kanada"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: knowledge OR management
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Kanada
Multinationales Unternehmen
132
Transnational corporation
109
Deutschland
82
Germany
79
Strategisches Management
77
Theorie
74
Theory
74
Beziehungsmarketing
56
Konsumentenverhalten
55
Relationship marketing
55
Consumer behaviour
54
Strategic management
52
Welt
47
World
47
Brand management
42
Markenführung
42
Markenpolitik
37
Marketing
30
USA
29
Globalisierung
28
Markenimage
28
Globalization
26
United States
25
Auslandsinvestition
24
Foreign investment
23
Erfolgsfaktor
22
Management
22
Internationaler Wettbewerb
20
Produktmanagement
20
Estimation
19
Schätzung
19
Success factor
19
Markenartikel
18
Marketing management
18
Marketingmanagement
18
Product management
18
Environmental management
17
Umweltmanagement
17
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Book / Working Paper
19
Article
18
Type of publication (narrower categories)
All
Article in journal
13
Aufsatz in Zeitschrift
13
Graue Literatur
8
Non-commercial literature
8
Aufsatz im Buch
4
Book section
4
Arbeitspapier
1
Collection of articles of several authors
1
Lehrbuch
1
Sammelwerk
1
Textbook
1
Working Paper
1
more ...
less ...
Language
All
English
20
German
14
Undetermined
3
Author
All
Rugman, Alan M.
Huber, Frank
Baldwin, John R.
73
Burmann, Christoph
57
Keller, Kevin Lane
28
Melewar, T. C.
28
Phau, Ian
28
Loureiro, Sandra Maria Correia
26
Bang, Nguyen
22
Diamantopoulos, Adamantios
22
Guzman, Francisco
22
Esch, Franz-Rudolf
21
De Chernatony, Leslie
20
Han, Heesup
20
Doloreux, David
19
Japutra, Arnold
19
Foroudi, Pantea
18
Hanel, Petr
18
Sarkar, Abhigyan
18
Baumgarth, Carsten
17
King, Ceridwyn
17
Romaniuk, Jenni
17
Jayaraman, Rajshri
16
MacInnis, Deborah J.
16
Sattler, Henrik
16
Bauer, Hans H.
15
Bernstein, Jeffrey Ian
15
Bruhn, Manfred
15
Ekinci, Yuksel
15
Gil Saura, Irene
15
Khan, Imran
15
Christodoulides, George
14
Crossley, Thomas F.
14
Fetscherin, Marc
14
Gupta, Suraksha
14
Kumar, Vikas
14
Park, C. Whan
14
Rahman, Zillur
14
Raymond, Louis
14
Sarkar, Juhi Gahlot
14
more ...
less ...
Institution
All
Center of Market Oriented Product and Production Management
1
Springer Fachmedien Wiesbaden
1
Published in...
All
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
6
Management international review : mir ; journal of international business
4
Research in global strategic management : a research annual
3
Beyond the diamond
1
Business quarterly
1
Coping with globalization
1
Emerald insight
1
Euro-Pacific investment and trade : strategies and structural interdependencies
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Spektrum wirtschaftswissenschaftliche Forschung
1
Global focus : an international journal of business, economics, and social policy
1
International Business Series
1
Issues in positive political economy
1
Journal of business economics : JBE
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Psychology & marketing
1
Regional integration in the world economy: Europe and North America : joint Canada-Germany symposium Kiel, Federal Republic of Germany, 1 - 2 March 1990
1
Reihe: Marketing : MAR
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Research in global strategic management
1
Routledge library editions
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
1
more ...
less ...
Source
All
ECONIS (ZBW)
35
USB Cologne (EcoSocSci)
2
Showing
1
-
10
of
37
Sort
Relevance
Date (newest first)
Date (oldest first)
1
International business research for the twenty-first century : Canada's new research agenda
Rugman, Alan M.
(
contributor
)
-
1990
Persistent link: https://www.econbiz.de/10009701065
Saved in:
2
International business research for the twenty-first century: Canada's new research agenda
Rugman, Alan M.
(
contributor
)
-
1990
Persistent link: https://www.econbiz.de/10004095671
Saved in:
3
Global corporate strategy and trade policy
Rugman, Alan M.
;
Verbeke, Alain
-
1990
Persistent link: https://www.econbiz.de/10013488013
Saved in:
4
International business in Canada : strategies for
management
Rugman, Alan M.
(
contributor
)
-
1989
Persistent link: https://www.econbiz.de/10000805364
Saved in:
5
International business in Canada : strategies for
management
Rugman, Alan M.
(
contributor
)
-
1989
-
1. [Dr.]
Persistent link: https://www.econbiz.de/10004090507
Saved in:
6
Canadian multinationals : identification, performance and strategic
management
Rugman, Alan M.
- In:
Management international review : mir ; journal of …
25
(
1985
)
3
,
pp. 41-56
Persistent link: https://www.econbiz.de/10001014361
Saved in:
7
The strategic
management
of Canadaʹs multinationals : who needs high tech?
Rugman, Alan M.
;
McIlveen, John
- In:
Business quarterly
49
(
1984
)
3
,
pp. 64-70
Persistent link: https://www.econbiz.de/10002722609
Saved in:
8
The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank
;
Eisele, Anita
;
Meyer, Frederik
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
Saved in:
9
Brand love in progress : the interdependence of brand love antecedents in consideration of relationship duration
Huber, Frank
;
Meyer, Frederik
;
Schmid, David Alexander
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 567-579
Persistent link: https://www.econbiz.de/10011481809
Saved in:
10
Negative Spillover-Effekte in Markenallianzen : unterschiedliche Typen und Intensitäten an Verfehlungen eines Allianzpartners
Eisele, Anita
;
Meyer, Frederik
;
Gebühr, Lukas
;
Huber, Frank
-
2015
Persistent link: https://www.econbiz.de/10010528985
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->