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~subject:"Aufsatzsammlung"
~subject:"Marketingmanagement"
~person:"Pepels, Werner"
~type_genre:"Book section"
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Aufsatzsammlung
Marketingmanagement
B-to-B-Marketing
7
Business-to-business marketing
7
Beziehungsmarketing
6
Customer satisfaction
6
Customer service
6
Kundenservice
6
Kundenzufriedenheit
6
Lieferantenmanagement
6
Relationship marketing
6
Supplier relationship management
6
Dienstleistungsqualität
5
Marketing management
5
Product management
5
Produktmanagement
5
Service quality
5
Quality management
4
Qualitätsmanagement
4
Beschwerdemanagement
3
Brand management
3
Complaint management
3
Customer value
3
Kundenwert
3
Markenführung
3
Measurement
3
Messung
3
Relaunch
3
Advertising planning
2
Dienstleistungsmanagement
2
Dynamic investment appraisal
2
Dynamische Investitionsrechnung
2
ICT industry
2
IKT-Sektor
2
Inventory management system
2
Market segmentation
2
Marktsegmentierung
2
Organisationsstruktur
2
Organizational structure
2
Preismanagement
2
Pricing strategy
2
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Book section
Handbook
7
Handbuch
7
Collection of articles of several authors
6
Lehrbuch
6
Sammelwerk
6
Aufsatz im Buch
5
Aufsatzsammlung
5
Textbook
5
Fallstudiensammlung
2
Nachschlagewerk
2
Reference book
2
Wörterbuch
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Accompanied by computer file
1
Arbeitspapier
1
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1
Elektronischer Datenträger als Beilage
1
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1
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1
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Sammlung
1
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German
5
Author
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Pepels, Werner
Bruhn, Manfred
18
Meffert, Heribert
15
Esch, Franz-Rudolf
12
Kirchgeorg, Manfred
10
Homburg, Christian
8
Kotler, Philip
8
Adeola, Ogechi
7
Bauer, Hans H.
7
Berndt, Ralph
7
Keller, Kevin Lane
7
Trommsdorff, Volker
7
Ahlert, Dieter
6
Carpenter, Gregory S.
6
Cova, Bernard
6
Meissner, Hans Günther
6
Pfeffermann, Nicole
6
Shankar, Venkatesh
6
Wiedmann, Klaus-Peter
6
Zanger, Cornelia
6
Ahlers, Grit Mareike
5
Belz, Christian
5
Diller, Hermann
5
Ergenzinger, Rudolf
5
Foroudi, Pantea
5
Hinson, Robert
5
Kleinaltenkamp, Michael
5
Kreutzer, Ralf T.
5
Krulis-Randa, Jan S.
5
Kumar, V.
5
Köhler, Richard
5
Nufer, Gerd
5
Ratten, Vanessa
5
Schultz, Don E.
5
Siems, Florian
5
Vaih-Baur, Christina
5
Ahlert, Dorothee
4
Baumgarth, Carsten
4
Burmann, Christoph
4
Calder, Bobby J.
4
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Published in...
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B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
1
Instrumente zur Gestaltung von After Sales Services
1
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
1
Source
All
ECONIS (ZBW)
5
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1
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-239)
.
2013
Persistent link: https://www.econbiz.de/10009672883
Saved in:
2
Kommunikationsinstrumente für After Sales Services
Pepels, Werner
-
2014
Persistent link: https://www.econbiz.de/10010457850
Saved in:
3
Konsumgüter-Relaunch : Charakteristika und Maßnahmen
Pepels, Werner
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 207-228)
.
2013
Persistent link: https://www.econbiz.de/10011447467
Saved in:
4
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 227-262)
.
2008
Persistent link: https://www.econbiz.de/10003751991
Saved in:
5
Marketing-Mix-Akzente im B2B
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 13-33)
.
2009
Persistent link: https://www.econbiz.de/10003822680
Saved in:
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