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~subject:"Beziehungsmarketing"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
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Subject
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Beziehungsmarketing
Theorie
43
Theory
43
Relationship marketing
33
Belgien
29
Belgium
29
Project management
17
Projektmanagement
17
Scheduling problem
17
Scheduling-Verfahren
17
EU countries
14
EU-Staaten
14
USA
14
United States
14
Portfolio selection
13
Portfolio-Management
13
Strategic management
12
Strategisches Management
12
Business process management
10
Consumer behaviour
10
Konsumentenverhalten
10
Prozessmanagement
10
Business ethics
9
Business start-up
9
Classification
9
Corporate Social Responsibility
9
Corporate social responsibility
9
Estimation
9
Klassifikation
9
Organisatorischer Wandel
9
Organizational change
9
Schätzung
9
Unternehmensethik
9
Unternehmensgründung
9
Data Mining
8
Data mining
8
Knowledge transfer
8
Lieferantenmanagement
8
Management
8
Supplier relationship management
8
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2
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Book / Working Paper
33
Type of publication (narrower categories)
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Arbeitspapier
33
Working Paper
33
Graue Literatur
29
Non-commercial literature
29
Language
All
English
33
Author
All
Van den Poel, Dirk
27
Baecke, Philippe
4
Benoit, Dries F.
3
Burez, Jonathan
3
Coussement, Kristof
3
Larivière, Bart
3
Ballings, Michel
2
Buckinx, Wouter
2
Camanho, A. S.
2
De Bock, Koen W.
2
Falcao e Cunha, Joao
2
Gemmel, Paul
2
Miguéis, Vera L.
2
Prinzie, Anita
2
Verstraeten, Geert
2
Baesens, Bart
1
De Cannière, Marie Hélène
1
De Man, Stefanie
1
De Wulf, Kristof
1
Dierckx, Rudi
1
Disli, Mustafa
1
Geuens, Maggie
1
Jonker, Jedid-Jah Jan
1
Pelsmacker, Patrick de
1
Piersma, Nanda
1
Rijk, Peter van
1
Schoors, Koen
1
Steenhaut, Sarah
1
Van Kenhove, Patrick
1
Van Vaerenbergh, Yves
1
Vandaele, Darline
1
Verhagen, Emmanuel
1
Verhelst, Benjamin
1
Vermeir, Iris
1
Vlerick, Peter
1
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Institution
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Published in...
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
Journal of business research : JBR
648
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
SpringerLink / Bücher
257
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
187
Journal of the Academy of Marketing Science
171
Journal of strategic marketing
170
International journal of electronic customer relationship management : IJECRM
152
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Tourism management : research, policies, practice
111
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Marketing intelligence & planning
105
Journal of retailing
103
Cogent business & management
102
Gabler Edition Wissenschaft
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Psychology & marketing
100
European journal of marketing : EJM
95
Services marketing quarterly
94
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
The international review of retail, distribution and consumer research
74
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
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Source
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ECONIS (ZBW)
33
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33
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1
Including spatial interdependence in customer acquisition models : a cross-category comparison
Baecke, Philippe
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009560554
Saved in:
2
An empirical evaluation of rotation-based ensemble classifiers for customer churn prediction
De Bock, Koen W.
;
Van den Poel, Dirk
-
2011
Persistent link: https://www.econbiz.de/10009240156
Saved in:
3
Constrained optimization of data-mining problems to improve model performance : a direct-marketing application
Prinzie, Anita
(
contributor
);
Van den Poel, Dirk
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10002717963
Saved in:
4
Assessing the additional impact of process recovery communications on customer outcomes: a comprehensive service recovery approach
Van Vaerenbergh, Yves
;
Larivière, Bart
;
Vermeir, Iris
-
2009
Persistent link: https://www.econbiz.de/10003854104
Saved in:
5
The relevant length of customer event history for churn prediction : how long is long enough?
Ballings, Michel
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009665091
Saved in:
6
Evaluating the added value of pictorial data for customer churn prediction
Ballings, Michel
;
Van den Poel, Dirk
;
Verhagen, Emmanuel
-
2013
Persistent link: https://www.econbiz.de/10010411720
Saved in:
7
Bank rebranding and depositor loyalty
Disli, Mustafa
;
Schoors, Koen
-
2013
Persistent link: https://www.econbiz.de/10010411722
Saved in:
8
Integrating the voice of customers through call center emails into a decision support system for churn prediction
Coussement, Kristof
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003649170
Saved in:
9
Improving customer attrition prediction by integrating emotions from client/company interaction emails and evaluating multiple classifiers
Coussement, Kristof
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003787798
Saved in:
10
Modeling partial customer churn : on the value of first product-category purchase sequences
Miguéis, Vera L.
;
Van den Poel, Dirk
;
Camanho, A. S.
; …
-
2012
Persistent link: https://www.econbiz.de/10009560541
Saved in:
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