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~subject:"Marketingmanagement"
~person:"Kitchen, Philip J."
~isPartOf:"Marketing intelligence & planning"
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Marketingmanagement
Consumer behaviour
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Malaysia
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Kitchen, Philip J.
Simkin, Lyndon
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Marketing intelligence & planning
European journal of marketing : EJM
3
Journal of marketing communications
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Journal of business strategy
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A reader in marketing communications
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EuroMed journal of business
1
Handbook of research on international advertising
1
Integrated brand marketing and measuring returns
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Journal of advertising research
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Journal of business research : JBR
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Journal of promotion management : JPM
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Journal of strategic marketing
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Marketing : metaphors and metamorphosis
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Qualitative market research : an international journal
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The journal of product & brand management
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Working paper / Department of Commerce, College of Business, Massey University
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Coupon redemption behaviour : a Malaysian cross-segment investigation
Kitchen, Philip J.
;
Sharifah Faridah Syed Alwi
;
Norbani …
- In:
Marketing intelligence & planning
32
(
2014
)
1
,
pp. 66-88
Persistent link: https://www.econbiz.de/10010252036
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