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~subject:"Strategisches Management"
~isPartOf:"Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis"
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Subject
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Strategisches Management
Brand management
36
Markenführung
36
Beziehungsmarketing
30
Relationship marketing
30
Consumer behaviour
22
Konsumentenverhalten
22
Marketing management
22
Marketingmanagement
22
Deutschland
12
Innovation
12
Lieferantenmanagement
12
Supplier relationship management
12
USA
12
United States
12
Brand
11
Germany
11
Innovationsmanagement
11
Markenartikel
11
Social Web
11
Social web
11
Corporate Social Responsibility
10
Corporate social responsibility
10
Innovation management
10
Brand image
9
Markenimage
9
Marketing
9
Nachhaltigkeit
9
Strategic management
9
Sustainability
9
Customer integration
8
Kundenintegration
8
Selling
8
Verkauf
8
Einzelhandel
6
Retail trade
6
Schweiz
6
Switzerland
6
Luxury goods
5
Luxusgüter
5
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Type of publication
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Article
9
Type of publication (narrower categories)
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Article in journal
9
Aufsatz in Zeitschrift
9
Interview
1
Language
All
English
5
German
4
Author
All
Faßnacht, Martin
2
Bergers, Dominic
1
Buchele, Mark-Steffen
1
Esch, Franz-Rudolf
1
Hildebrand, Christian
1
Hundertmark, Sophie
1
Katz, Michael
1
Krieger, Kai Harald
1
Lee, You-Cheong
1
Lehmann, Tobias Alexander
1
Manke, Birte Karoline
1
Meise, Jan Niklas
1
Mondl, Josef
1
Schagen, Alexander
1
Schmitz, Anna-Karina
1
Sheth, Jagdish N.
1
Stenger, Daniel
1
Zerfaß, Ansgar
1
Zupancic, Dirk
1
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Published in...
All
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
SpringerLink / Bücher
748
Journal of business research : JBR
275
Springer eBook Collection
270
Strategic management journal
256
Long range planning : LRP ; international journal of strategic management
181
Technological forecasting & social change : an international journal
174
Gabler Edition Wissenschaft
156
Harvard business review : HBR
154
Harvard-Business-Manager : das Wissen der Besten
134
Journal of business strategy
134
Industrial marketing management : the international journal for industrial and high-tech firms
125
Journal of strategy and management
123
Business strategy and the environment
121
Europäische Hochschulschriften / 5
119
Strategy & leadership : a publication of Strategic Leadership Forum
116
Management decision : MD
111
Business horizons
101
Springer eBook Collection / Business and Economics
101
Technology analysis & strategic management
89
California management review
84
Journal of business ethics : JOBE
84
Lehrbuch
84
Premier reference source
83
Research
82
European management journal
76
International journal of production economics
74
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
74
Journal of world business : JWB
70
Schriftenreihe Strategisches Management
70
IEEE transactions on engineering management : EM
68
International business review : the official journal of the European International Business Academy
67
Working paper / National Bureau of Economic Research, Inc.
65
Journal of management studies : JMS
64
Management for Professionals
64
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
62
Faculty & research / Insead : working paper series
62
Springer eBook Collection / Business and Management
61
Management research review
60
International journal of project management : the journal of The International Project Management Association
59
NBER working paper series
58
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ECONIS (ZBW)
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1
Applied strategic foresight : learnings from trend transfer at SIX
Manke, Birte Karoline
;
Lehmann, Tobias Alexander
;
Katz, …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
37
(
2020
)
3
,
pp. 48-55
Persistent link: https://www.econbiz.de/10012303232
Saved in:
2
Debiasing strategies in the price
management
process
Bergers, Dominic
;
Faßnacht, Martin
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
34
(
2017
)
6
,
pp. 50-58
Persistent link: https://www.econbiz.de/10011802454
Saved in:
3
A strategy framework to boost concersational AI performance
Hildebrand, Christian
;
Hundertmark, Sophie
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
38
(
2021
)
4
,
pp. 10-16
Persistent link: https://www.econbiz.de/10012614723
Saved in:
4
Premiumization as a profit growth strategy : a framework of strategic options
Schmitz, Anna-Karina
;
Faßnacht, Martin
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
37
(
2020
)
3
,
pp. 60-68
Persistent link: https://www.econbiz.de/10012303236
Saved in:
5
Kommunikationscontrolling - Forschungsstand und Entwicklungen
Zerfaß, Ansgar
;
Buchele, Mark-Steffen
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
1
,
pp. 20-24
Persistent link: https://www.econbiz.de/10003647045
Saved in:
6
Virale Markenkommunikation : wirksame Interaktion statt "Trial and Error"
Esch, Franz-Rudolf
;
Krieger, Kai Harald
;
Stenger, Daniel
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
1
,
pp. 11-16
Persistent link: https://www.econbiz.de/10003803910
Saved in:
7
CSR : verantwortungsvoller Umgang mit gesellschaftlicher Verantwortung
Meise, Jan Niklas
;
Schagen, Alexander
;
Zupancic, Dirk
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
1
,
pp. 48-52
Persistent link: https://www.econbiz.de/10003803939
Saved in:
8
3 + 2-Formel für China-Erfolg : corporate sustainable responsibility
Mondl, Josef
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
3
,
pp. 52-56
Persistent link: https://www.econbiz.de/10003844459
Saved in:
9
"Emerging markets are becoming core business for multinationals"
Sheth, Jagdish N.
;
Lee, You-Cheong
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
29
(
2012
)
3
,
pp. 4-7
Persistent link: https://www.econbiz.de/10009541865
Saved in:
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