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~type_genre:"Collection of articles written by one author"
~type_genre:"Congress report"
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Marketing management
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Legends in marketing
ERIM Ph. D. series research in management / Erasmus Institute of Management
62
PhD series / Copenhagen Business School
60
Dissertation Series CentER
26
Acta Universitatis Oeconomicae Helsingiensis / A
22
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ECONIS (ZBW)
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Marketing
management
Zaltman, Gerald
;
Maclnnis, Deborah J.
;
Smith, Daniel C.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900063
Saved in:
2
Product and new product
management
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337121
Saved in:
3
Pricing
management
and practice
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238852
Saved in:
4
Legends in marketing: Kent B. Monroe
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009233650
Saved in:
5
Market segmentation
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337119
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6
The price-quality-value relationship
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238856
Saved in:
7
Legends in marketing: V. Kumar
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010201420
Saved in:
8
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
9
Global marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337118
Saved in:
10
Marketing strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
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