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~type_genre:"Congress Report"
~institution:"Australian and New Zealand Marketing Academy Conference 4-6 Dec. 2006 Brisbane, Qld."
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World Wide Web
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commercial rumours
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communication in marketing
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consumer behavior
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consumer confidence
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electronic mail messages
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Congress Report
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Howell, Gwyneth
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Mizerski, Dick
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Australian and New Zealand Marketing Academy Conference 4-6 Dec. 2006 Brisbane, Qld.
University of Western Sydney
68
College of Business
33
College of Law and Business
15
School of Management
15
Centre for Industry and Innovation Studies
12
School of Economics and Finance
9
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International CINet Conference 5th 22-25 Sept. 2004 Sydney, N.S.W.
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Macquarie University
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School of Marketing and International Business
5
School of Computing and Mathematics
4
Science Foundation Ireland
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University of Central Queensland
4
Australian & New Zealand Marketing Academy. Conference 3-5 Dec. 2007 Dunedin, N.Z.
3
International CINet Conference 7th 8-12 Dec. 2006 Lucca, Italy
3
International CINet Conference 9th 5-9 Sep. 2008 Valencia, Spain
3
School of Marketing
3
School of Quantitative Methods and Mathematical Sciences
3
University of Technology, Sydney
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Allied Academies International Conference 13-16 Oct. 2004 Maui, Hawaii
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Australian and New Zealand Marketing Academy Conference 1-3 Dec. 2003 Adelaide, S. Aust.
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College of Science, Technology and Environment
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International Employment Relations Association. Teaching, Learning and Research Symposium 2nd 29-31 Jan. 2003 Christchurch, N.Z.
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New South Wales. Dept. of Health
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School of Computing and Information Technology
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Southern Cross University
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University College Dublin. School of Business
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ACSPRI Social Science Methodology Conference 10-13 Dec. 2006 Sydney, N.S.W.
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AEGIS Australian Expert Group in Industry Studies
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Air Transport Research Society. Conference 12th 6-10 Jul. 2008 Athens, Greece
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Asia-Pacific Decision Sciences Institute Conference 11th 14-18 Jun. 2006 Hong Kong
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Asia-Pacific Researchers in Organization Studies. International Colloquium 12th 9-12 Dec. 2007 New Delhi, India
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Australasian Conference on Information Systems 18th 5-7 Dec. 2007 Toowoomba, Qld.
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Australian Business and Behavioural Sciences Association. Conference 1st 5-7 Aug. 2005 Cairns, Qld.
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Australian and New Zealand Academy of Management Conference 19th 7-10 Dec. 2005 Canberra, A.C.T.
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Australian and New Zealand Marketing Academy Conference 1-3 Dec. 2008 Sydney, N.S.W.
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Biennial Conference of the National Network of Working Women's Centres 1st 12-14 Jul. 2006 Brisbane, Qld.
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Using information processing theory to design commercial rumour response strategies on the World Wide Web
Howell, Gwyneth
;
Mizerski, Dick
-
University of Western Sydney
;
University of Western …
;
…
-
2006
for the
management
of the rumour, using information processing theory. This study found that retrieval and storage …
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