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~type_genre:"Glossary included"
~person:"McDaniel, Carl D."
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McDaniel, Carl D.
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ECONIS (ZBW)
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1
Introduction to marketing
McDaniel, Carl D.
;
Lamb, Charles W.
;
Hair, Joseph F.
-
2008
-
9. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003486976
Saved in:
2
The future of business
Gitman, Lawrence J.
;
McDaniel, Carl D.
-
2005
-
5. ed
Persistent link: https://www.econbiz.de/10001833052
Saved in:
3
The future of business
Gitman, Lawrence J.
;
McDaniel, Carl D.
-
2002
-
Interactive ed
Persistent link: https://www.econbiz.de/10001569961
Saved in:
4
Marketing research
McDaniel, Carl D.
;
Gates, Roger
-
2010
-
Eighth edition, international student version
Persistent link: https://www.econbiz.de/10003775410
Saved in:
5
Essentials of marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
2005
-
4. ed
Persistent link: https://www.econbiz.de/10001810558
Saved in:
6
Marketing research
McDaniel, Carl D.
;
Gates, Roger
-
2005
-
6. ed., internat. ed
The role of marketing research in
management
decision making -- The marketing research industry -- Problem definition …
Persistent link: https://www.econbiz.de/10001876131
Saved in:
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