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~type_genre:"Glossary included"
~subject:"Marketing management"
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Marketing management
Theorie
516
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444
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295
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179
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48
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98
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7,313
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2,207
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Kotler, Philip
16
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11
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10
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9
Hartley, Steven W.
8
Kerin, Roger A.
8
Rudelius, William
7
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6
Olson, Jerry C.
4
Peter, Jerome Paul
4
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3
Keller, Kevin Lane
3
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3
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3
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3
Winer, Russell S.
3
Wong, Veronica
3
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2
Berkowitz, Eric N.
2
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2
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2
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2
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2
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2
Clark, Brenda
2
Dichtl, Erwin
2
Eckardt, Gordon H.
2
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2
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2
Go, Frank M.
2
Hardiman, Marco
2
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2
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2
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2
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2
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2
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2
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2
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G H S Göttinger Handelswissenschaftliche Schriften e.V.
1
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1
Pearson Deutschland GmbH
1
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1
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McGraw-Hill/Irwin series in marketing
6
wi - Wirtschaft
4
Always learning
3
Europäische Hochschulschriften / 5
2
McGraw-Hill Irwin series in marketing
2
GHS - Göttinger Handelswissenschaftliche Schriften
1
Göttinger Handelswissenschaftliche Schriften e.V. : GHS
1
Lehrbuch
1
The Dryden Press series in marketing
1
The Irwin series in marketing
1
The Irwin/McGraw-Hill series in marketing
1
The Kent series in marketing
1
The Prentice Hall series in marketing
1
The Prentice-Hall series in marketing
1
The practice of management series
1
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1
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ECONIS (ZBW)
98
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1
Marketing-
Management
: Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Opresnik, Marc Oliver
-
2017
-
15., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10011850131
Saved in:
2
Marketing-
Management
: Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Opresnik, Marc Oliver
-
2015
-
14., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10014009456
Saved in:
3
Marketing
management
: a relationship approach
Hollensen, Svend
-
2015
-
3. ed.
Persistent link: https://www.econbiz.de/10010426428
Saved in:
4
Churchill/Ford/Walker's Sales force
management
Johnston, Mark W.
;
Marshall, Greg W.
;
Churchill, Gilbert A.
-
2006
-
8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10002485265
Saved in:
5
Marketing
management
Winer, Russell S.
;
Dhar, Ravi
-
2011
-
4th ed., internat. ed.
Persistent link: https://www.econbiz.de/10008699597
Saved in:
6
Churchill/Ford/Walker's Sales force
management
Johnston, Mark W.
;
Ford, Neil M.
-
2003
-
7. ed
Persistent link: https://www.econbiz.de/10001665341
Saved in:
7
Marketing
management
Kotler, Philip
;
Keller, Kevin Lane
-
2006
-
12. ed.
Persistent link: https://www.econbiz.de/10013474938
Saved in:
8
Sports marketing : a strategic perspective
Shank, Matthew D.
;
Lyberger, Mark R.
-
2015
-
5. ed.
and challenging review exercises which encourage the reader to reflect critically on their own
knowledge
and professional …
Persistent link: https://www.econbiz.de/10010463983
Saved in:
9
Market-based
management
: strategies for growing customer value and profitability
Best, Roger J.
-
2005
-
4. ed., internat. ed
Persistent link: https://www.econbiz.de/10002688961
Saved in:
10
Marketing
management
Winer, Russell S.
-
2007
-
3rd ed.
and direct marketing -- Customer relationship
management
-- Strategies for service markets …
Persistent link: https://www.econbiz.de/10003274222
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