Lorenzon, Antonio; Pilotti, Luciano; Baalen, Peter Van - Dipartimento di Economia, Management e Metodi … - 2006
measure with static indicator but it has to be conceptualized as a whole organizational growing where knowledge management is …The term CRM, Customer Relationship Management, is one of the most used word both in Marketing and IT literature and … applications. This term is most of the time used as a replacement of a misleading narrow term: Relationship Management (RM …