O'kane, Conor; Mangematin, Vincent; Geoghegan, Will; … - HAL - 2014
academic knowledge. Within the university, TTOs' relationship with academics and management is single agent-multiple principal … build legitimacy by shaping identity with university academics and management. In undertaking this research we draw on 63 … and management respectively. We show how this combination of identity strategies is ineffective for legitimizing the TTO …