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~institution:"Zentrum für Europäische Wirtschaftsforschung (ZEW)"
~subject:"innovation"
~person:"Crass, Dirk"
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innovation
Germany
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Trademarks
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brands
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innovation performance
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product differentiation
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services
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trademarks
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Crass, Dirk
Grimpe, Christoph
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Kaiser, Ulrich
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Mueller, Elisabeth
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Müller, Kathrin
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Patuelli, Roberto
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Peters, Bettina
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Do trademarks diminish the substitutability of products in innovative
knowledge
-intensive services?
Crass, Dirk
;
Schwiebacher, Franz
-
Zentrum für Europäische Wirtschaftsforschung (ZEW)
-
2013
characteristic for their competitive environment. This is particularly the case for
knowledge
-intensive service providers, product …
Persistent link: https://www.econbiz.de/10010957593
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2
The impact of brand use on innovation performance: Empirical results for Germany
Crass, Dirk
-
Zentrum für Europäische Wirtschaftsforschung (ZEW)
-
2014
achieve this objective most efficiently, firms strengthen their technological capabilities, acquire external
knowledge
in a …
Persistent link: https://www.econbiz.de/10011122570
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