Ray, Sourav; Chen, Haipeng; Bergen, Mark; Levy, Daniel C. - 2005
Mark E. Bergen
Department of Marketing and Logistics Management
Carlson School of Management, University of Minnesota … has been marginal
till date. To the best of our knowledge, marketing has not directly studied asymmetric pricing.
1 …
adjustment costs. This assumption seems reasonable. The retail price change processes and
procedures are common knowledge …