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~type_genre:"Glossary included"
~type_genre:"Article"
~type_genre:"Arbeitspapier"
~subject:"Marketing"
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ECONIS (ZBW)
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EconStor
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Date (oldest first)
1
Market
knowledge
management
Slotegraaf, Rebecca
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10001463366
Saved in:
2
Strategic study of total innovation
management
and its relationship with marketing capabilities in palm conversion and complementary industries
Baniasadi, Neda
;
Samari, Davoud
;
Hosseini, Seyyed Jamal …
- In:
Journal of Innovation and Entrepreneurship
10
(
2021
)
1
,
pp. 1-14
analyze the results. Findings "Indigenous
Knowledge
in packing". Using communication tools in marketing impact of customer …
Persistent link: https://www.econbiz.de/10013205697
Saved in:
3
On markets in
knowledge
Athreye, Suma
-
1998
Persistent link: https://www.econbiz.de/10001562672
Saved in:
4
Online Surveys vs. Online Observations: A Comparative Analysis of Online Research Methods and their Impact on Brand
Management
Bíró, Szilvia
;
Botzenhardt, Florian
;
Ferdinand, …
- In:
Markenbrand
(
2014
)
2/2014
,
pp. 49-56
their possible value proposition in terms of brand
management
is being analyzed. Online surveys are the digital version of … research are conducted without the
knowledge
of the test subjects, e.g. through website analytics and social media monitoring …. The article shows that both methods can deliver a substantial impact on brand
management
. The formation of generalized …
Persistent link: https://www.econbiz.de/10010352742
Saved in:
5
Spannungsfeld zwischen juristischen Schutzhandlungen und reputativen Risiken : gezeigt am Fallbeispiel des Rechtsstreits zwischen Deutschem Sparkassen‐ und Giroverband e. V. und Ba...
Ackva, Lucian
-
2021
In zunehmend polypolistischen Anbietermärkten wird der grenzüberschreitende Austausch von Waren und Dienstleistungen zu einer wesentlichen Erfolgsdeterminante für große Teile der Marktakteure. Zugleich formen digitale Disruptionen sowie ein kaum mehr berechenbarer technologischer Fortschritt...
Persistent link: https://www.econbiz.de/10012696086
Saved in:
6
Eficiencia del plan de marketing como técnica de aprendizaje cooperativo
Vallet-Bellmunt, Teresa
;
Rivera-Torres, Pilar
; …
- In:
European Research on Management and Business Economics …
22
(
2016
)
1
,
pp. 17-24
current
knowledge
about cooperative learning …
Persistent link: https://www.econbiz.de/10012115900
Saved in:
7
E-tailing quality index
Rawal, Pankaj
;
Singh, Deepali
- In:
The International Journal of Management Science and …
(
2016
)
20
,
pp. 19-39
, Satisfactory Product/Service quality,
Knowledge
about product and promptness, Delivery and Sales support, Customer service, Vision …
Persistent link: https://www.econbiz.de/10011849184
Saved in:
8
Marketing self-diagnostic tool for SMEs - assumptions of the project
Weryński, Piotr
-
2013
for the diagnosis and self-diagnosis of individual attitudes,
knowledge
, skills and needs in the field marketing …
Persistent link: https://www.econbiz.de/10011997595
Saved in:
9
Telecom Branding in Pakistan: Network Coverage or Value Added Services
Siddiqui, Kamran Ahmed
;
Ali, Mazhar
;
Sarki, Irshad Hussain
- In:
Academic Journal of Research in Economics and Management
3
(
2015
)
3
,
pp. 61-66
significant value by dissemination of
knowledge
on the subject area. …
Persistent link: https://www.econbiz.de/10011986850
Saved in:
10
Sports marketing : a strategic perspective
Shank, Matthew D.
;
Lyberger, Mark R.
-
2015
-
5. ed.
and challenging review exercises which encourage the reader to reflect critically on their own
knowledge
and professional …
Persistent link: https://www.econbiz.de/10010463983
Saved in:
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