Groza, Mark D. (ed.); Ragland, Charles B. (ed.) - 2016 - 1st ed. 2016
Online Advertising in a Social Network Context -- Customer Loyalty in U.S. Hispanic Markets -- Is Knowledge Transfer Within … the Analysis of Rhetorical Images in Print Advertising -- Contents Customer Empowerment, Top Management Team and Product … Marketing Strategy Matters? Examining a Contingency Model of the Relationship Between Marketing Performance Management and …