In 2003, there was a concern among policymakers that spin-outs were being given undue prominence in consideration of the research commercialisation performance of UK Higher Education Institutes (HEIs) ( Lambert, 2003 ). The aim of this research was to investigate what issues lay behind the data...

Purpose – The question of whether a business should pursue a marketing strategy that is standardised across national markets or adapted to individual markets has long troubled practicing managers and academics. The purpose of this study is to examine such marketing mix standardisation in the...