There were different understandings of cause-related marketing in the past. It has been described as a form of horizontal cooperative sales promotion, a tie-in between corporate philanthropy and sales promotion, synonymous with corporate sponsorship of charitable causes, the initiation and...

This paper investigates the main characteristics of regional clusters in EU 27 and Croatia. The special interest is focused on the economic performance of regional clusters in the Croatian economy. The main research question is: what characterises regional clusters in EU 27 and Croatia, and what...

This paper investigates the main characteristics of regional clusters in EU 27 and Croatia. The special interest is focused on the economic performance of regional clusters in the Croatian economy. The main research question is: what characterises regional clusters in EU 27 and Croatia, and what...

Cause-related marketing is commonly defined as a relationship and cooperation between profit- and nonprofit- organizations, where both partners have potential benefit. There are a number of reasons that influenced its development. One of the most important ones is a general increase in social...

The main thing that connects commercial banks and clients are credits and the criteria (interest rates, fees…) on which they are being offered on the market. Today, even more than ever, provision, services in the area of safety vault, trading and liquidity, are of strategic significance for...

There are two approaches to seasonal adjustment of an aggregate time series: direct and indirect one. Direct seasonal adjustment is obtained by applying the seasonal adjustment to the aggregate series while indirect adjustment is aggregation of seasonally adjusted sub-components. Except under...