Extant literature has shown that personalized pricing (PP), i.e., customizing prices for individual customers, can benefit firms and some customers. However, customer concerns about being targeted by such practices have raised debates on PP tactics. Using a Bayesian persuasion framework, we...

Firms increasingly invest in corporate social responsibility (CSR) as a competitive strategy. Cause Marketing (CM) is a type of CSR where a firm donates to a cause to attract prosocial customers. Empirical evidence has established that firms linked with a cause add value to customers, charge...

Problem definition: A staggering proportion of humanitarian donations are designated for a particular purpose, i.e., earmarked. While earmarking increases donors' willingness to donate, it hurts the operational performance of humanitarian organizations (HOs) because it limits their flexibility...

We study the value of inventory integration (or pooling) for a firm selling a seasonal good over two periods: in the first period the firm charges a high price, and in the second period the firm charges a low price to clear remaining inventory. Consumers are rational and decide when to visit the...

Pricing over multiple periods under forward-looking, strategic consumer purchasing behavior has received significant recent research attention; however, whether consumers actually benefit from this behavior and would voluntarily choose to be strategic has not been previously considered. We...