Search Results - person:"Agu, Godswill Agu"

Digital transformation and religious entrepreneurship in Nigeria : integrating artificial intelligence toward competitive advantage

Agu, Agu Godswill; Margaça, Clara - In: African journal of economic and management studies 16 (2025) 2, pp. 305-319

Persistent link: https://www.econbiz.de/10015414945

Drivers of helping behaviour among young consumers : insights from the planned consumption boycott for ending the herder-farmer conflict in Nigeria

Agu, Agu Godswill; Aidin, Salamzadeh; Okocha, Ebere Rejoice - In: African journal of business & economic research : AJBER 19 (2024) 4, pp. 499-521

Persistent link: https://www.econbiz.de/10015329783

Recovery strategies of a micro restaurant in Nigeria : implications on customer satisfaction and loyalty

Agu, Agu Godswill - In: Journal of African business 24 (2023) 3, pp. 363-383

Persistent link: https://www.econbiz.de/10014320497

Drivers of religious entrepreneurial behaviour among Pentecostal pastors : push-pull-mooring theory and theory of planned behaviour

Agu, Agu Godswill; Etochkwu, Okereafor Geff; Omotosho … - In: Small enterprise research 30 (2023) 3, pp. 275-300

Persistent link: https://www.econbiz.de/10014438621

Indigenous Igbo Entrepreneurship Scheme : relevance, restraints, and remedies

Agu, Godswill Agu; Margaça, Clara - In: Businesses 5 (2025) 1, pp. 1-12

African traditional entrepreneurship schemes have gained growing scholarly attention in recent times, with the Indigenous Igbo Entrepreneurship Scheme (IIES) recognized as the most impactful. Although scholars have explored various dimensions of the IIES, they agree that the phenomenon requires...

Persistent link: https://www.econbiz.de/10015334430

COVID-19 pandemic and entrepreneurial intention among university students : a contextualisation of the Igbo Traditional Business School

Agu, Agu Godswill; Okwara, Onwuka Onwuka; Okocha, Ebere … - In: African journal of economic and management studies 13 (2022) 1, pp. 89-104

Persistent link: https://www.econbiz.de/10012880264

Determinants of intentions towards sustainable consumption among university students in Nigeria : the role of sustainability-oriented marketing education and morality

Agu, Agu Godswill; Etuk, Samuel G.; Egele, Aja Ebeke; … - In: African journal of business and economic research : AJBER 17 (2022) 4, pp. 29-49

Persistent link: https://www.econbiz.de/10014336521

A survey of business and science students' intentions to engage in sustainable entrepreneurship

Agu, Agu Godswill - In: Small enterprise research 28 (2021) 2, pp. 206-227

Persistent link: https://www.econbiz.de/10012596652

Exploring the relevance of Igbo Traditional Business School in the development of entrepreneurial potential and intention in Nigeria

Agu, Agu Godswill; Nwachukwu, Anthony Nduka - In: Small enterprise research 27 (2020) 2, pp. 223-239

Persistent link: https://www.econbiz.de/10012256195

COVID-19 pandemic and entrepreneurial intention among university students : a contextualisation of the Igbo Traditional Business School

Agu, Agu Godswill; Okwara, Onwuka Onwuka; Okocha, Ebere … - In: African Journal of Economic and Management Studies 13 (2021) 1, pp. 89-104

Purpose: This study investigates and contextualises the Igbo Traditional Business School (ITBS) and planned entrepreneurial behaviour across Nigerian higher education sector in a period of crisis occasioned by the COVID-19 pandemic. Design/methodology/approach: The study is based on a...

Persistent link: https://www.econbiz.de/10012810986